The "healthy" soft drink industry doesn't seem to think I or my fellow uterus-bearing fluid-drinkers are terribly smart at all, though. They keep pandering to us with ladylike colors and catchy drink names. And sometimes they advertise pretty maliciously. A new beverage campaign for Skinny Water--which seems to be a Vitamin Water clone, except it also markets itself as a sports drink like Gatorade--proclaims that "skinny always gets the attention". You know, in case you forgot that you, as a woman, are supposed to be thin in order to matter to anyone as a human being.
Well, apparently enough people complained that Skinny Water is pulling the tagline. That's nice, at least--one less harmful message on the advertising airwaves. It doesn't change the fact that the company is still marketing neon potions with useless add-ons that probably aren't any healthier than straight-up tap water--and let's face it, pretty much any replacement ad campaign for a product called Skinny Water will probably reinforce the idea that women must be skinny or else--but hey. We'll take our victories when we can get 'em.