I stumbled across this link yesterday, and could only read about a third of the suggestions before I started getting a headache. This list of "Simple Tricks That Make You Look Smart" is, you might notice, mostly about cleaning. In fact, here is how it breaks down:
- Cleaning: 16 tips
- Serving or Preparing Food: 5 tips
- Sewing/Crafts: 4 tips
- Social Contact/Networking: 2 tips
- Fixing Things: 2 tips
- Gardening: 1 tip
I don't object to this list per se. Woman's Day is skewed strongly towards the stay-at-home mom, who probably does spend 45% of her time cleaning, and 15% of her time serving or preparing food.
Cleaning things and preparing food are both important jobs, which is why you have to pay someone a lot if you want to hire them to do that for you. A British study recently reported that if a stay-at-home mom were to be paid a fair wage for her duties, she would earn about $45,000 USD per year.
What I object to is Woman's Day framing this list of clever household tips as "ways to look smart." The word "smart" to me doesn't imply "knows how to remove price stickers with a hair dryer." Smart implies onboard intelligence, life experience, observational skills, and book learning.
If this list wanted to help MAKE readers smart, it could delve into the science behind its clever tips. You could write an interesting article about any one of these 30 tips, explaining the physics behind why it works. This would actually make people smart.
But what the presumed audience wants is to LOOK smart. After all, if she wanted to BE smart, she'd be reading Nature or The Economist, not Woman's Day, amirite?
Probably the best way to look smart is to follow up on news stories and things you hear people talking about. If someone tosses around the phrase "anthropogenic global warming," make a note of it and look it up when you get home. Once you have a handle on it, A) you can use that phrase yourself in the future, and B) you can say something smart about it when the topic comes up in conversation.
Or pick a popular book, read it, then go online to see what other people thought about it. Do you agree, or do you think they got the wrong end of the stick? And why?
Even a little bit of research into the scientific method, what it means, and how it works will put you head and shoulders above most people. If you can spot a double-blind study from ten feet, or the lack thereof, you'll be able to look smart in all kinds of situations. It's surprising how often the basic scientific principles can be helpful, from deciding which recipe is best, to evaluating the crazy-ass slug repellent trick your neighbor won't shut up about.
Oh damn, I just told you a few ways to BE smart instead of just LOOKING smart.
The thing is, it really isn't that hard to be smart. You don't have to spend your entire life locked in a dusty book-filled dungeon. You just have to keep your eyes open, be willing to learn, and look something up in Google or Wikipedia when you don't understand it.
But, sad to say, it has little to do with how to keep your windows streak-free.
