American Apparel Sells Sex and Youth

4 Comments

Nice Shot?Nice Shot?Yet another misogynistic ad has hit the news stands- this time by American Apparel. And while nothing quite compares to Bacardi's ludicrous ad campaign to encourage women to get ugly friends, I am not particularly a fan of this one either. In this photo, which was on the back of my friend's People magazine (I swear it wasn't mine), a girl who looks to be about 15-years-old is posed in a couple of sexually provocative positions.

Some may argue that the pictures are acceptable and that the positions are not in fact inappropriate at all, but I happen to view crotch shots of 15-year-old girls with some disdain. Basically, the lower picture is pretty much an open invitation to imagine what is behind the hands...

This is not the first time American Apparel has gone a little risqué. Last year, American Apparel showed actual nipples in an effort to show how sexy their brand was. Reportedly, the company was going for an image of "youth and sex", which I think it is safe to say, was definitely achieved here.  

In fact, American Apparel was actually embroiled in what sounds like the strangest lawsuit ever, American Apparel CEO Charney was alleged to have held meetings in the nude, but it looks now like it was probably just his underwear.

Comments

skinny=young?

 I am appalled at you describing this young woman as looking 15 simply because she is thin. As a 112lb 5'7 29 year old, I see nothing wrong with the image. Sure it is sexy, but what fashion ads are not? Just because she is thin does not mean she is a teen. Just because she doesn't have a huge ass or big tits does not mean she is any less of a woman. I have personal modeling pics in which my thin frame is contorted in similar suggestive manners,.and for anyone to say or think that I am a teen is wrong and not my problem. Get your mind out of the gutter.

I saw some other pictures of

I saw some other pictures of her on the Stranger and she looked pretty young and I'm sure your photos are great.

Just because someone looks

Just because someone looks young doesn't mean they are young. It's pretty relative considering. I think that she looks to be in her early twenties and that she is just barely wearing any make-up. There's a lot of 15-year-old girls who wear tons of make up and look older than this girl if you make assumptions. I look 13 to some people and I'm going to be 22. My height doesn't help but the fact that I don't really wear make up doesn't either. Really, I understand that you think they're trying to get girls that look 15 but I don't think that's the case. It's not like she is 15 and that's really the bottom line.

That's a good point, but

That's a good point, but there were a lot of questionable stories about American Apparel at the time I wrote this, including other articles about the age of the models.

Also, congrats on looking so young!